888.com to Partner With MTV

888.com had just inked a deal to work with MTV. The online gambling website will work with the Ireland and UK division of the company to create a new bingo website. It will be called “Up Your Bingo.” 

MTV is no stranger to music videos and reality television. However, they have never forayed into online gambling until now. This will be their first time.

“Up Your Bingo” is slated to go live in August. MTV will promote it via their channels in Ireland and the United Kingdom.

source:casinonewsauthority.com

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