BoyleSports closes a deal with Compliance Systems Corporation
BoyleSports, a private Irish bookie, has closed a joint business deal with Compliance Systems Corporation that will see it supply its online betting system to subsidiary SeanieMac Limited to be used on the brand new SeanieMac.com site.
SeanieMac.com is anticipated to go live next month providing online casino games and sports betting with BoyleSports also expected to provide technical, front-office and back-office assistance along with customer services for its site.
SeanieMac.com will also offer unique features, odds and promotional wagering specials from BoyleSports while the pair is to create and implement marketing activities to promote the new brand even if it is initially set to focus on Gaelic Athletic Association (GAA) games as well as Irish horseracing and soccer.
Chairman for Compliance Systems Corporation, Sean ‘SeanieMac’ McEniff, said “We have invested many months and a couple million dollars preparing for the SeanieMac.com commercial launch and the most important component of the business model was selecting the right platform partner,”
“We have complete confidence in BoyleSports. Led by the highly respected entrepreneur John Boyle, it is our ideal partner to provide a premier customer experience, risk management and superior services for economical outsourcing of all those sophisticated back and front-office functions.”
“This allows the SeanieMac.com team to do what we do best; sales, marketing, branding and public relations to encompass tourism, hospitality industries, Irish sports and its former athletes. Rather than compete with BoyleSports, the joint venture enables both partners to focus on what we do best and capitalise on the SeanieMac.com all-Irish and GAA sportsbook niche.”
“This is a major milestone for SeanieMac.com and we are excited to plan a strong and successful launch of wagering operations in March. Currently, we are focusing on a major multi faceted media campaign, which will feature a number of prominent former GAA and extensive television and other media buys, the details of which we plan to announce shortly.”
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