BWIN and PartyGaming Agree To Merge
Two former online gambling rivals have decided to join forces in anticipation of the United States legalizing online gambling. PartyGaming recently made an announcement that they would be purchasing BWIN Interactive Entertainment. This coupling will make the new company, the biggest publicly traded internet gambling company on the globe. This powerful new entity would make a good case for receiving a license to offer gambling services to those in the United States.
Attempting to explain the move, Gianmarco Bonacina, an analyst explained, “From an industrial point of view this is both an offensive and a defensive move,” “In Europe, Bwin and PartyGaming are losing market share in poker versus PokerStars and Full Tilt, so the combination will protect them. In the US, the move is offensive. They want to attack the market and are in a better position if they combine.”
Source: casinogamblingweb.com

