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Las Vegas Casinos Hoping to Attract Millennials

- October 1, 2015 By Nemanja L. -

Las Vegas casinos aim to attract younger generation of gamblers

Casinos on Las Vegas Strip to introduce skill-based slots in an attempt to appeal to the millennials.

Major casino operators in Las Vegas are devising new plans to keep their operations successful and are now turning their attention towards the younger generation in an attempt to boost their earnings.

The gaming companies representatives have gathered at the annual Global Gaming Expo (G2E) conference in Las Vegas and they are clearly focused on transforming the current gaming trends and making sure casinos on the Strip continue to follow the latest trends in the gaming industry.

How to Make Millennials Gamble?

Leading casino operators are well aware of the Millennials who arrive in Sin City in great numbers, but are more concerned with partying and hitting the clubs than getting confined in casino establishments.

Caesars CEO Mark Frissora has revealed that his company has decided to develop a specific gaming zone in one of their casinos, designed to test a number of innovative games and see whether this will be accepted by the target audience.

Las Vegas operators are coming to terms with the fact that traditional slot machines are no longer attracting huge crowds and they now aim to introduce various social features hoping to make them more appealing to the younger generation.

Having learned that millennials prefer video games to slot machines, the gaming companies could revolutionize casino gaming by developing skill-based slots.

These would allow the player to use his skills to improve the winning chances, with his wager partly depending on a chance and partly on his own skills, which is a tempting prospect for those proficient in popular video games. The skill-based games have recently been approved by Nevada and G2 are already selling these for some $20,000.

Casinos Also Interested in Fantasy Sports

Meanwhile, leading casino operators are calling for the authorities to finally regulate the fantasy sports vertical as they clearly want in on the craze that has taken United States by storm.

Considering that fantasy sports are considered games of skill, betting on fantasy websites is not considered gambling at the moment, even if the Nevada Gaming Control Board would beg to differ.

Las Vegas casinos are desperate to jump in on the fantasy sports bandwagon and ensure additional income at a time when a number of high-profile properties on the Strip is struggling to stay afloat.

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