New Jersey Gambling Revenue on the Rise [...]
NetEnt to Go Live in New Jersey after Receiving Transactional Waiver
- September 2, 2015 By Oliver Young -
Earlier this year, in June, the casino industry was delighted to find out that NetEnt has teamed up with Borgata and bwin.party in New Jersey. However, the company’s licence application is still under review and hence New Jersey players still haven’t gotten the chance to try any of the provider’s games. Nevertheless, New Jersey granted NetEnt a transactional waiver, which means its products will see the New Jersey lights upon them fairly soon.
In a press release, the Scandinavian software provider informed its fans and partners that it has been given a transactional waiver from the New Jersey Division of Gaming Enforcement (NJDGE). Therefore, NetEnt Americas LLC was allowed to go live with its game offer until the licence is approved. However, the company didn’t provide an official launching date since it first plans to install and test the services.
The first US agreement for the company was signed with bwin.party and it includes supply of NetEnt’s multichannel casino games for the operator’s brands Borgata Casino, Borgata Poker and PartyPoker. Hence, these are expected to become the first US NetEnt powered gaming destinations.
The Waiver Covers Only One Signed Deal
Since NetEnt has recently signed partnerships with two other gaming operators – Caesars Interactive and Golden Nugget – many thought that these two will soon have NetEnt’s games as well. However, the transactional waiver is granted for one signed deal and therefore it doesn’t apply to the other two.
Nevertheless, the provider revealed that it was waiting for transactional waivers for its other two supply agreements as well. Thus, it’s a question of time when Caesars and Golden Nugget will join Borgata as the only US casinos to feature NetEnt games.
Bjorn Krantz, NetEnt Americas Managing Director said that the approval was just another milestone in the company’s efforts to “build a long-term presence in North America.” He also added that the provider was working closely with partners and the NJDGE in order to secure successful launch of its services “as soon as possible.”
NetEnt Also Signed a Deal with Casino Barcelona
That NetEnt is working as strong as possible shows yet another licensing agreements signed by the provider. The latest operator to use NetEnt services and products is Casino Barcelona whose director, Xavier Ballester, said the partnership was part of the company’s strategy to be present in both land-based and online gaming market. He also added that Casino Barcelona would get “the most comprehensive and quality selection of games and content.”
The one to comment this licensing deal on behalf of NetEnt was Enrico Bradamante, NetEnt Malta Ltd. Managing Director. Bradamante expressed the provider’s happiness with the agreement with Casino Barcelona and hopes that their games would be “highly appreciated by Spanish players.” He finished by pointing out that, thanks to the strong local brand of their latest partner, NetEnt was seeing a great potential for growth “on both sides.”
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