Gambling News

Bet365 is UK’s Most Popular Bookmaker, Says Latest Study

- May 25, 2017 By Riley Wilson -


bet365 remains very popular in the UK

bet365 is UK’s most popular bookmaker, according to the latest study.

Bookmaker Ratings announced the results of its three-year long study, which was conducted to gain more insight in the popularity of bookmakers in the United Kingdom.

Bookmaker Ratings used data provided by Google trends for the period starting from April 2014 until April 2017.

According to available data, Bet365 was consistently the most popular British bookmaker. The short periods where other rivals were more searched for didn’t jeopardize Bet365 overall popularity among the internet users.

It is easy to understand where does this popularity come from. Back in 2005, the company sold all of its brick and mortar assets, taking all of its operations online. Since then, Bet365 has grown into one of the world’s largest online gambling companies that also offers online casino, poker, bingo and more.

The Top Four

Data revealed by Bookmaker Ratings show that 888sport, Marathonbet and Ladbrokes are in the top four when it comes to online search during the three-year period.

The second placed bookmaker was 888sport, which came as a bit of a surprise, but the biggest one was definitely the fact some of the biggest names in the business didn’t make it to top four – Paddy Power, Betfair and Betfred.

888sport achieved strong results in the first half of 2016, but the lack of consistency meant the first place was out of reach. Marathonbet won the bronze medal, with similar ups and downs during the last three years.

The result of Ladbrokes came as an unpleasant surprise. One of the best known names in the United Kingdom was way behind the top three bookmakers in terms of online popularity, while their best result was achieved back in 2014, during the FIFA World Cup in Brazil.

Bookmaker Ratings is an international analytical online publication, founded in 2011, famous for mediating disputes between players and bookmakers, but also for providing reviews and comparisons of bookmaking sites, with detailed reviews, ratings, news, tips, free bets and much more. The company proudly says that over last six years, they have been the punters’ best friend.



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