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Betsoft Continues Their European Expansion in Romania With 888
- September 30, 2022 By Riley Wilson -
The globally renowned iGaming software provider Betsoft has struck another deal with 888casino. This cooperative effort will allow the Romanian market on 888casino to gain access to Betsoft slot releases.
This Is Not the First Time 888 and Betsoft Have Partnered
This sequence of events is a continuation of the 2021 888 Holdings partnership with Betsoft. The two brands have been working together since last year to integrate Betsoft’s portfolio across the European market. The previous regions have been Italy, Spain, and Sweden, and now Betsoft sets its goals toward Romania.
The new deal will allow the vast gaming portfolio of Betsoft to be available on 888casino. This will include popular releases like Primal Hunt, Stacked and Take the Bank. The well-known Betsoft release Book of Darkness is also part of the deal.
This is all possible due to the well-established presence of the 888casino in the Romanian casino enthusiast market. The 888 brand has been operating in Romania since 2016. They acquired the license through the National Gambling Office of Romania. They offer a unique and fully localized offer in their own currency, which will now be accompanied by Betsoft releases.
Thoughts on the New Deal
Anastasia Bauer, Head of Account Management at Betsoft Gaming said the following. “We have been delighted with the smooth integration of our award-winning games across the 888 sites. Romania is an exciting growth market for us and one where we are already well-known, so we are looking forward to a very successful launch with 888.”
Betsoft’s Anastasia seems to allude to Romania being a burgeoning market for online gambling. The region’s population is just over 19 million, but it has a highly established casino market and one of the fastest internet connection speeds.
On the other hand, from 888 we have Talya Benyamini who adds the following. “We are delighted to be hosting Betsoft’s dynamic and high-quality content titles for our Romanian players. Their localised releases help enhance our selection of innovative and exciting games as we continue the roll out of this partnership across our European sites, and we are looking forward to extending our partnership further around the world into the future,” she says.