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Betting Market in Italy Records a Drop in July

- August 13, 2019 By Riley Wilson -

Italy's betting market could have performed better during last month.

The latest results reveal the Italian betting market took a hit in July.

The Italian gambling regulatory body, Agenzia Delle Dogane e Dei Monopoli (ADM), has recently posted the latest figures, revealing the country’s sports betting market saw its revenue drop in July.

According to available information, sports betting in Italy generated €95.3 million during July, which represents a drop of 16.6% when compared to the corresponding period of 2018. It should be pointed out that last year’s July saw the final rounds of the World Cup, which boosted the overall results.

Online Casino Improved

Still, this year’s turnover fell by 6.25% from July 2018 to €909.7 million.

Snaitech remains the leading operators in the Italian market, claiming nearly 15% of the overall sports betting revenue, while Goldbet was close behind with 14.3%. Although Bet365 was ranked sixth, it led the way when it comes to online betting revenue with 19.1%. SKS365 Group and its PlanetWin365 brand were second-placed with 11.9%.

Online casino vertical wasn’t affected by the World Cup and ended the month with a 14.6% rise in revenue to €64.4 million. PokerStars, the brand owned by the Canadian gaming giant The Stars Group had the biggest share of 10.6%, with Lottomatica and Sisal behind with 8.3% and 7.9% respectively.

Both Poker Verticals Underperformed

July was a good month for virtual sports betting, with combined online and land-based revenue increasing by around 12% to €23.5 million. Goldbet is the ruler of this vertical, with a share of nearly 33%, followed by Snai with a share of 17.2%.

On the other hand, online poker had a dismal month, with tournaments going down by 11.1% to €5.3 million, and cash games dropping by 6.6% to €4.4 million. PokerStars dominated this vertical as well, claiming the biggest portion of both tournament and cash games with 61.6% and 44.1% respectively. No other operator managed to record a double-digit result.

Since the beginning of the year, total betting revenue improved by 2.8%, with casino going up by 16.9% and virtual betting by 14.8%. However, poker verticals saw their revenue go down. Cash games fell by 10.4%, while tournaments ended the month with a drop of 4.6%

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