Microgaming Partners with Lisa Low Centre [...]
Casinos Continue to Drive Nevada Economy
- December 11, 2014 By Nemanja L. -
The latest report published by the American Gaming Association has revealed that casinos have contributed whopping $53 billion to Nevada economy in 2013.
And while the figure generated from casinos alone stands at $30.6 billion, the Oxford Economics study also includes the impact of different services used by the casinos as well as taking into account the casino employees who spend their wages in the country.
Gaming Industry Supports 1.7m Jobs in United States
According to the report, some 425 thousand jobs in the state are supported by the casinos, with those employees generating $18.8b in income and government earning $7.9b in tax revenue across different branches.
Another study released by the American Gaming Association in September suggested that the US gambling industry supported 1.7 million jobs in total and contributed $240 billion to the United States economy.
In an attempt to avoid the Atlantic City scenario, Las Vegas has been working hard to shift the emphasis from gaming and advertise the Sin City as the ultimate entertainment destination.
While obviously offering tourists a wide array of gaming opportunities, Las Vegas has always had premium entertainers strutting their stuff in the land-based establishments, while poolside parties, leading DJ’s appearing in nightclubs and all-round great entertainment are believed to have helped Nevada casinos always stay one step ahead of the competition.
Another interesting proof of said claim is the latest commercial from the Las Vegas Convention and Visitors’ Authority (CVA) that is part of their “What Happens Here, Stays Here” advertising campaign.
The “Transformation Guy”, developed by R&R Partners and shot at SLS Las Vegas and MGM Grand resorts, surprisingly lacks any connection with gaming, letting the viewers user their imagination to associate the images shown in the video with their image of Las Vegas.
“Get to Know Gaming” Campaign
The AGA report is part of the wider campaign to promote benefits of casino gaming to US residents that was launched in May this year. Their “Get to Know Gaming” campaign is meant to bring casino gaming closer to everyday people and battle the stereotypes that have stigmatised the growing industry in recent years.
AGA aims to get the community to see the more positive aspects of casino gaming and get them to embrace casinos as great way to drive the country’s economy. American Gaming Association has seen some progress in their efforts to turn gaming into a mainstream business, with the US market slowly opening up to online casinos as well.
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