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Gambling Apps Return to Google Play Store

- August 10, 2017 By Riley Wilson -

Good news for gambling app producers

Gambling apps are again available on Google Play Store.

So, Google is once again offering gambling apps, though many of the readers may not have known they were banned in the first place.

But nevertheless, Google has lifted the ban against gambling apps (or to be precise real-money gambling apps) last month, and now we’ve finally gained insight into the updated policy and the way the apps can reach the Play Store.

How to Reach the Store

In order to upload its app to Google’s Play Store, an operator needs to fulfill several requirements:

  • to hold a valid license in a regulated jurisdiction
  • to demonstrate not only the commitment but also the ability to prevent the use of the app in countries and territories where its license doesn’t apply
  • to prevent minors from using the app

All gambling apps will be rated AO (Adult) or will carry an equivalent IARC (International Age Rating Coalition) designation. Apart from that, the app’s description will display information about responsible gambling.

For now, accessing gambling apps in Play Stores is possible only for users from the United Kingdom, Republic of Ireland and France, while the use of Google payment services, such as In-app Billing, is limited.

This is not the only gambling-related news from Google since the internet giant has lifted another ban, allowing gambling advertisements within the apps distributed via Play Store. The only restrictions still in effect are those regarding the licensing jurisdictions, age limits and responsible gambling.

Increasing the Market Share

The ban of gambling apps on Google, instated in 2013, allowed Apple to increase its presence in the online gambling market.

Google allowed daily fantasy sports apps to appear in the Play Store in 2015, although only in the US, it hadn’t made a significant impact on the market. The latest move should boost Google’s iGaming market share.

Google spokesperson stated the company was experimenting with the roll out of real money gambling apps, which would be available in selected markets over the next few weeks. He added the apps would ensure a maximum user safety, offering completely new experiences.

Bear in mind the return of gambling apps is still in the experimental stage. The direction of its development will depend on a number of factors, including competition, revenues, and rapidity of apps download. It is reasonable to expect that Google will make further plans based on the initial success of this move.

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