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Italy’s Online Betting Goes Up by 44.5% in March

- April 13, 2017 By Riley Wilson -

Italy’s sports betting operators enjoy excellent results in March 2017.

Italy’s online betting operators can be satisfied with the results achieved in March, since the entire market recorded a rise of 44.5% in betting turnover, when compared to the same month of 2016.

Figures have been released by Agimet.it, and reveal the Italian online sports betting operators handled €478.4 million during March.

Bet365 Leads the Way

Bet365 was a dominating factor on the Italian market during this period, with 1/3 of all online bets being made by its customers.

Ladbrokes Coral’s Eurobet was in the second place, handling €46m million. Among the top five were also Sisal (€34.2 million), Snaitech (€33.9 million) and William Hill (€26.5 million).

If you combine online with the land-based results, Bet365 is still in the top of the table, easily outscoring its closest rivals, Snaitech and Eurobet, who handled €101.3 million and €100.5 million respectively.

Online Casinos and Poker Fees

Online casino vertical generated €36.6 million in revenue, which is 30.3% more than in March 2016. Lottomatica had the biggest market share of 10.7%, with Sisal, PokerStars, Eurobet and William Hill trailing.

StarCasino, can hardly be regarded as a big league player, not with its 2.6% share, but it is important to emphasize the fact that Betsson’s locally operated brand scored a 77% higher result than in the same month of 2016.

Online poker tournament fees rose by 16.1% to €7.4 million, and more than 2/3 of that money was spent with Amaya Gaming’s PokerStars. On the other hand, online poker cash game wagers dropped by 4% to €6 million. PokerStars claims 46.2% of these bets, more than double than its closest rival, People’s Poker (24%), while the third-placed Lottomatica is way down with 7.3%

Goldbet is the leader when it comes to virtual betting, claiming nearly €44 million, while the runner-up, Snaitech, is far behind at €25 million.

When it comes to online bingo revenue, Raffles International earned around €950,000 in March, which is 38% of the total revenue. Bwin follows with 13.6% or €340,000.

Finally, Italy’s four brick and mortar casinos generated revenue of €71.7 million in the first three months of this year, with more than 520,000 visitors during that period.

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