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Leicester City Team Up With 666BET
- August 12, 2014 By Nemanja L. -
Premier League newcomers Leicester City have announced a partnership with 666Bet online sports betting operator ahead of the start of the 2014/2015 Premiership campaign.
The deal has seen 666Bet become the club’s official betting partner and exclusive European betting partner for the upcoming season.
The agreement will give the new online betting company significant advertising and branding opportunities at King Power Stadium during the Premier League matches, online presence at the club’s official website and access to hospitality facilities and first team squad for marketing purposes.
Leicester City Commercial Director, Ian Flanagan, claims the two companies has a lot in common, seeing as how while the Foxes hope to establish themselves as genuine Premier League side, their new partners are eager to find their place in what is a highly competitive industry.
“Our partnership with 666Bet brings together a new player in the online betting market with a new player in the Barclays Premier League, which we envisage will create a host of exciting opportunities for both parties,” Flanagan was quoted as saying.
“We are delighted to present our supporters with an Official Betting Partner that will offer both excellent value and a personal service with an interest in their Club.”
While covering all Premier League matches in stunning detail, 666Bet will pay special attention to Leicester City fixtures, offering special bets and promotional offers to Foxes fans, while they also plan to take advantage of club’s presence in the Far East, having singled out the region as a key target market for the future.
Leicester City have secured a return to English Premier League after a ten-year absence by lifting the Championship title last season, picking up impressive 102 points from 46 league fixtures. The club have since recruited several quality players, including Matt Upson, Marc Albrighton and Leonardo Ulloa, with Premiership survival the main objective this season.
Established in June 2014, 666Bet is one of the youngest sports betting operators, but an aggressive marketing strategy and some shrewd business dealings have ensured the online gaming industry stand up and take notice.
Launched just ahead of the 2014 World Cup, the company arrived with a bang, with their offer of 1966/1 on England to win the World Cup receiving worldwide attention.
666Bet hired QPR manager Harry Redknapp and TV actor Vas Blackwood as brand ambassadors, with the pair starring in an advertising campaign as well as attending the iGaming Super Show in Amsterdam.