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Microgaming and IWG Ink a New Partnership Agreement
- February 5, 2019 By Riley Wilson -
The London-based provider of online instant win games, IWG, has announced the signing of an important new deal with one of the biggest names in the online gambling industry.
IWG has inked an agreement with Microgaming, which will lead to the transformation of the developer’s portfolio into instant win games.
Microgaming’s Slots To Be Transformed into Instant Win Games
Under the provisions of this deal, a number of Microgaming’s popular video slots – classics and new games alike – will be adapted for the market of instant win games and made available across IWG’s network during this year.
Using its vast experience, IWG will adapt each slot, turning it into a unique instant win game, albeit with a gameplay characteristic for Microgaming’s titles.
Thanks to this deal, Microgaming will increase its market footprint, while the instant win vertical will further grow in popularity among an audience that is used to playing other sorts of game. We can expect that IWG will do a good job, as the company has experience in converting slots into instant win games.
Commenting on the deal, Leon Thomas, Chief Commercial Officer at IWG, said that thanks to this new partnership, fans of Microgaming’s slots would now be able to enjoy an enhanced gaming experience. He added that by implementing the company’s proven instant win mechanics into Microgaming’s wide range of games, the renowned developer would be able to target a different player base.
Thomas added IWG was delighted to provide their new partners with exciting and engaging instant win games and pointed out they were sure the games would prove to be a big hit.
John Quinn, Director of Content Strategy at Microgaming, said IWG had a strong reputation for delivering instant win slot games that kept the key characteristics of a popular title while adding a new dimension to the gameplay, which captured the attention of players around the world.
Quinn added his company was looking forward to seeing this transformation of their popular releases and making them available to the ever-growing network of operators and their players.
IWG has been on the market for more than 15 years, producing over 250 high-quality instant win games.