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Microgaming Goes Back to Its Rootz
- February 19, 2021 By Milos Markovic -
The popular Isle of Man content aggregator, Microgaming, has strengthened its strategic partnership with online casino operator Rootz Limited. The former will be providing industry-leading content to the latter’s recently launched brand, Wheelz.
Building on the Existing Partnership
Rootz and Microgaming first joined forces back in 2019 when the operator launched its flagship casino, Wildz. This was soon followed by the arrival of Caxino in 2020.
Wheelz will run on the same cutting-edge technology whilst also offering Microgaming’s vast content portfolio from its exclusive independent studios. This includes the recently launched games Golden Stallion and Diamond King Jackpots from Northern Lights Gaming and SpinPlay Games respectively.
Initially, the launch will include 125 Microgaming games. This, coupled with the casino’s use of AI and automation, will ensure that Wheelz will deliver a truly engaging and highly personalized player experience.
“We are thrilled to extend our successful partnership with Rootz, an operator which has found the formula when it comes to delivering a top-rated casino experience for its players. Its state-of-the-art technology combined with Microgaming’s vast content offering makes for a winning partnership,” said Neil Bancroft, Microgaming Head of Partnerships. “Wheelz has what it takes to become a firm player favourite, and with David Hasselhoff as the face of the brand, it will do so with added glitz and a little Hollywood glamour.”
Lasse Rantala, Rootz Limited CEO added:
“Microgaming has been instrumental in the success we have enjoyed with our first two online casino brands, Wildz and Caxino. Given our rapid growth, expectations are high for Wheelz, and with the support of Microgaming and its market leading content, we are confident the brand will be as successful as its sister sites. I’d like to thank Microgaming for the support and assistance its team has provided Rootz to date and look forward to even greater success now that Wheelz is live to players in markets around the world.”