NetEnt Applies for License in Pennsylvania, Launches Its Own Affiliate Business

Swedish online games developer NetEnt is getting ready to expand its operations to the regulated market of Pennsylvania in the near future.

In order to do so, the Swedes have applied for a gaming license, submitting an application to the Pennsylvania Gaming Control Board.

If the company receives the license, it will be able to offer its extensive portfolio of games to operators doing business in the Keystone State.

Expanding Its Presence in the US

According to available information, NetEnt is planning to focus on offering its games to the state’s brick and mortar casinos, which are currently getting their online gaming offerings ready. At this moment, 11 of 13 casinos operating in Pennsylvania have obtained their licenses, while each of them is free to choose a partner supplier for this job.

A total of seven licenses – of which two are for video slots and table games – will be available for those operators based outside the state.

Commenting on this move, NetEnt Americas managing director Erik Nyman said the company was excited to continue its strategic expansion in the United States, where it had enjoyed success in New Jersey.

Nymad added NetEnt would launch with a mix its table games, video slots, jackpot games and unique features like free spins that had been greatly appreciated by customers and their players.

He pointed out the company’s ambition was to be live in Pennsylvania as soon as the market opened.

New Business Launched

It seems NetEnt has been busy these days since the developer announced the launch of its own affiliate business A new section has been open on NetEnt’s website, where players are able to familiarise themselves with NetEnt’s portfolio and try out the company’s games. This section will also feature offers and bonuses from a number of popular online casinos.

Therese Hillman, CEO at NetEnt said this was both important and natural step for the company, which would position it in an attractive part of the value chain, as the developer continued to offer the ultimate entertainment experience.

She added the new strategic initiative was a great way for NetEnt to strengthen its relationship with both operators and players.