NetEnt Inks a New Deal with William Hill

The Swedish supplier of digitally distributed gaming systems NetEnt has been really busy lately.

Only a couple of weeks after NetEnt signed a content supply agreement with American casino operator Penn National Gaming Incorporated, the company announced it had inked a similar one with William Hill.

Prioritising the Market

According to a press release issued by the Swedish firm, the latest deal will see NetEnt provide British bookmaking giant with its live casino games, including blackjack and roulette.

Detailing the recently-signed deal, the renowned online casino games developer said the United Kingdom was a prioritised market, and then explained its live titles were all about the player experience.

NetEnt pointed out that William Hill was one of the biggest live casino operators in the world, and added the new agreement would see it offered great marketing tools that would feature custom-made campaigns aimed at acquisition and retention.

The Integration Has Already Begun

Commenting on this move, NetEnt Chief Product Officer Henrik Fagerlund said he was very proud to have finalised this deal with William Hill, and added that his company’s live casino games had already been integrated onto some of the operator’s sites.

Fagerlund stated it was a great recognition for the company to have its games with one of the biggest live casino operators, and stressed the was certain William Hill were going to enjoy NetEnt games and the new features they brought.

Berry Lannon, Head of Live Casino at William Hill said his firm had a strong legacy when it came to the provision of live casino content and pointed out the union with NetEnt was destined to help it to continue providing players with the best games available on the market.

Lennon stated NetEnt had an innovative approach to live casino games and added William Hill was happy that the operator would now be able to provide those games to their players around the globe.

Founded in 1996, NetEnt is today one of the leading names in the industry, serving more than 200 of the world’s most prominent online casino operators, and boasting 200 thrilling games on offer.