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Playtech Introduces Brand-New MatchAcca World Cup Product
- June 13, 2018 By Oliver Young -
Everyone knows that tomorrow starts the 2018 FIFA World Cup in Russia. This popular sports event has been a great opportunity for top casino software providers to launch football-themed games and products.
Yesterday was marked by NetEnt and its exquisite live sports roulette, which offers an immersive playing experience and live World Cup results. Today, Playtech has found itself in the center of the attention after the company introduced its brand-new World Cup product named MatchAcca. This tool will be available to consumers on the Playtech self-service betting terminals (SSBTs) during the FIFA World Cup championship, which takes place in Russia.
Reportedly, this tool is supposed to give users the option to back contingencies by combining various selections into a single bet and within a single game. According to Playtech, this product will be the first such product in the retail sector. Many would find similarities between this in-play accumulator and Sky Bet’s Request A Bet tool.
MatchAcca Revolutionary for Retail Space
Playtech BGT’s managing director for the UK, Ireland, Asia and Australia, John Pettit, commented on the new product, calling it revolutionary for the retail space. He highlighted how the company managed to deliver a product “which brings the best of online betting into the shop” and promised that both new and existing bettors would love it.
According to Pettit, Playtech’s SSBTs “are the perfect platform for a bet request tool” as they feature large screens as well as extensive football content. Namely, these make it possible for consumers to easily choose different selections and activate the brand-new MatchAcca.
Moreover, he pointed out that thanks to the MatchAcca, operators would note higher margins usually associated with multiples betting. At the same time, Pettit claims, they will drive customer engagement thanks to the nature of the product.
Pettit has revealed that Playtech has been preparing for the 2018 FIFA World Cup for more than a year, with the MatchAcca being the main product. Moreover, he said that “the boring part” was getting the terminal density right as they had to figure out the “optimum number of terminal” in every shop.
Consumers Able to Pick Selections and MatchAcca Turns Them into a Single Selection
As it was explained before, MatchAcca can be activated by consumers in order to create a single selection from various preselected selections by the user. For example, selections could include for England to win its first game, a certain player to score the first goal, Tunisia to have a player with a red card and the game to features more than 10.5 corners.
It is expected for Playtech to measure as well as exploit the popularity of this product and then release different versions of it in the months to come. It should be noted, however, that the algorithms making all this possible were provided by AlgoSport. This is a popular supplier that has close relations with Playtech, whose collaboration has resulted in many unique products.