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Playtech Partners Up with BetPARX
- March 30, 2022 By Riley Wilson -
Playtech, the world’s leading gambling technology announces its partnership with betPARX. The deal will see the relaunch of Playtech’s iGaming and sport betting apps in New Jersey and Pennsylvania. The betPARX app is now also powered by Playtech’s IMS Platform and Player Account Management. It also features Playtech’s proprietary iGaming. Thus putting its IMS technology into use for the first time in two states.
Expanding U.S. Footprint
Playtech’s Mor Weizer, said: “We are thrilled to continue to grow Playtech’s iGaming and sports betting partnership with betPARX in other U.S. markets. Playtech’s industry-leading software and expertise provide high-quality customer service. This is exactly what the highly sophisticated consumer market in the U.S. requires. We look forward to further expanding our footprint in the U.S. while working with betPARX to deliver world-class gambling and sports betting entertainment across multiple states and products.”
Transforming Gaming Experience
These new apps will allow customers to access both sports and iGaming content, transforming the online gaming experience. Parx Casino, the largest casino in Pennsylvania, announced this partnership in February 2021. As a result, betPARX is the first operator in the U.S. to launch Playtech’s IMS iGaming platform. Playtech partnered with betPARX and Gun Lake Casino to launch Play Gun Lake, a new iGaming app in Michigan.
betPARX’s Matthew Cullen, comments: “We are incredibly proud to be launching betPARX in conjunction with an industry-leading technology provider. We’ve made the sign-up and transactions as simple and smooth as anything in the industry. Plus, we’ve created a product that ensures a great experience for any user, casino or sports.”
He also took the chance to invite everyone to download and play betPARX. Remember that Today Just Might Be Your Day!