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Playtech Partners With Scientific Games for Global Distribution
- August 26, 2021 By Riley Wilson -
One of the biggest iGaming companies in the world, Playtech, has once again expanded its already considerable reach. This time they’ve partnered with Scientific Games, a massive US-based gaming company known for both online and offline slots.
Mutually Beneficial Distribution
The idea for this new deal is for both parties to expand into the other’s main markets. Playtech’s hold over the European and Latin American markets will bring SG’s products to entirely new audiences. This is especially true for Central and Western Europe, where Playtech is one of the biggest fish in the pond.
Conversely, Scientific Games are based in the US, which is where the bulk of their distribution is focused. Although they are generally known for classic slot machines, they have a significant collection of online slots as well. This portfolio combines in-house and third-party developed products, totaling over 2,500 titles. More interestingly, SG also brings systems for tournaments and customer journey missions. Perhaps we’ll get to see interesting Playtech casino promotions in the near future.
Playtech’s Move Into Retail Gambling
Brick-and-mortar gambling is expected to return in full force as COVID-19’s grip on the world slowly loosens. Access to Scientific’s slot machine technology may be hinting at new projects.
In return, SG will receive access to an even more impressive portfolio. Specifically, they’ll be able to add online table games and live dealer solutions – something they lacked thus far.
The Chief Operating Officer at Playtech Shimon Akad remarked:
“A key pillar of our strategy is to increase the distribution of our software through mutually beneficial partnerships with the leading B2B suppliers in the leading markets, alongside increasing the depth of the content and services we offer to our existing customers. This partnership will significantly increase SG’s distribution to regulated markets in LATAM and Europe whilst also providing our customers in those markets with an even richer portfolio of exciting iGaming content.”
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