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Power8 Acquires Naming Rights to Espanyol Stadium
- June 17, 2014 By Nemanja L. -
Power8, one of the leading technology providers to the sports betting industry, have announced on their official website that they have acquired the naming rights to Espanyol’s Cornella El Prat stadium.
The company have reached an agreement with the La Liga side to become the official sponsor of the club stadium for the period of seven football seasons, starting from the 2014/2015 campaign until the 2020/2021 season.
The sponsorship deal, which will see the Cornella El Prat stadium renamed to Estadi Power8, includes a number of commercial packages and it will allow the company a prominent position in the stadium and numerous marketing opportunities during club’s domestic games.
Espanyol president Joan Collet, who was in charge of negotiations on behalf of the club, was delighted with the agreement, having revealed that the concept of selling the stadium naming rights was one of the priorities of the new business strategy.
The Barcelona-based club was the founding member of La Liga in 1928, but they have yet to win the elite division title, having finished in third position on four occasions. Los Periquitos have lifted the Copa del Rey trophy four times up to date and they seem to be striving to improve club’s profile both domestically and abroad.
About Estadi Power8
Estadi Power8 is an all-seater stadium located on the outskirts of Barcelona, near the Cornella de Llobregat and El Prat de Llobregat municipalities.
Espanyol moved to their new stadium from Montjuic in 2009 and the new ground was voted Venue of the Year at the Stadium Business Awards in 2010 in Dublin.
The 40,500 capacity venue is predominantly used to host club’s home matches, but it also stages more than 100 corporate events per year, thus increasing the revenue potential.
Power8 Sponsors Everton FC and Fulham FC
Power8 have already established a global presence thanks to their sponsorship agreements with Premier League clubs Everton FC and Fulham FC, while the company also joined an affiliate program endorsed by the English Premier League, ensuring their logo was displayed at numerous Premiership venues.
Aiming to become a leader in online and mobile gaming industry by 2020, Power8 has ambitious plans for the upcoming years and they seem to believe football club sponsorships are the way to go.