Gambling News

Pragmatic Play Solidifies Its Partnership With Hollywoodbets and Smashup

- August 16, 2022 By Riley Wilson -

Pragmatic Play’s global expansion continues with its two separate deals with Hollywoodbets and Smashup. These multi-vertical agreements will allow Pragmatic Play’s releases to be played in the UK, Ireland, and Brazil. Hollywoodbets and Smashup are two sports betting operators that have already cooperated with Pragmatic Play before. Let us see what this renewed partnership will bring.pragmatic play partners with hollywoodbets and smashup

What Does This Collaboration Entail?

As we mentioned, Hollywoodbets has already worked with Pragmatic Play before. They have again engaged in jolly cooperation earlier this year. This was in the form of a deal to supply their home base with casino titles. Hollywoodbets’ customers in the UK and Ireland will be able to experience PP’s catalog. This includes slots that number over 250.

Examples are the recent Eye of Cleopatra, an Egyptian-themed slot, or the famous Gorilla Mayhem, Big Splash, and Gates of Olympus. In addition, Pragmatic Play’s land-based blackjack and roulette titles will also be accessible to the new UK and Ireland audience.

When it comes to the Smashup partnership, Pragmatic Play has joined forces with the Long Island company to power its Smashup LatAm-focused brand. This will build on Brazil’s already generous iGaming offer. In addition to the previously mentioned slot, blackjack and roulette releases this partnership will provide important cross-selling sports betting opportunities to Brazil users.

What Is Being Said?

Dermont O’Connell, Hollywoodbets Betting Operations Manager, stated that his strives for premium customer entertainment. This matches Pragmatic Play’s business philosophy. His further statements show us that he is happy to be working with Pragmatic Play. He adores their vast portfolio which will be available to the UK and Ireland public.

Pragmatic Play’s Yossy Barzely said “We’ve been working with Hollywoodbets for a while now and so its professionalism and high standards are no stranger to us. It’s fantastic news to be able to work with them in additional markets, especially in the biggest European market which will allow for further brand exposure and lead generation.”

Furthermore, on Smashup’s end, we have Justin Wong who said that Smashup is looking forward to being able to bring such a well-established portfolio to the Brazilian audience. He further adds that Pragmatic Play is a fan-favorite across the Brazil casino world and that this partnership “will only strengthen the quality”.

“We’re excited to be working with them and we can’t wait to get the games live.”, Justin Wong added.



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