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Swedish Market Sees a Drop in Number of Players in First Year of Regulation
- December 17, 2019 By Riley Wilson -
The first year of regulation in the Swedish market is almost over, and we could end up with interesting results once the performance is summarized.
According to a recent survey, the number of Swedes gambling has recorded a decrease of 6% during the last year.
The poll, conducted by Novus on behalf of the country’s gambling watchdog Spelinspektionen, showed that nearly two-thirds (or 60%, to be precise) of adult Swedes gambled over the last year, which represent a 6% drop when compared to 2018.
The drop is even bigger when compared to 2013, when the first survey was conducted, which showed that 76% of the country’s adults gambled. It should be pointed out that back then Svenska Spel had a monopoly over the market
A total of 1,600 Swedes took part in the poll, conducted in October. Of that number, 45% stated they had gambled in the last month, while 31% had done the same over the same week. 21% of surveyed said they gambled more than 12 months ago, 17% stated they had never taken part in any gambling activity whatsoever, and 2% couldn’t tell whether they had ever gambled.
Lottery Stays the Most Popular Activity
The lottery is still the most popular gambling activity among the Swedes, with 75% of players stating they had played it during 2019. Numerical and draw-based games are behind with 50%, while horse race betting came in third at 38%.
Sports betting wasn’t as popular, with only 21% of the participants saying they had wagered on sports in the last twelve months. Casino and poker were far behind, with the former being at a mere 5%.
Retail has remained the dominant medium, accounting for 48% of the Swedish market, followed by mobile devices and PCs with 29% and 19% respectively.
Based on the data collected from mobile and P, the state-owned Svenska Spel still rules the market, as 63% of players gambled with them. AB Trav och Galopp is far behind, with 17%.
The survey showed that 78% of all Swedish players gamble only on licensed websites. 4% still regularly visit unlicensed sites, while 18% of players can’t say with certainty whether they play on licensed gambling sites.