Sycuan Casino Launches New Brand Proposal

A new brand has emerged from Sycuan.

A new brand campaign has been launched by the Sycuan Casino for the assets in “Play. Win. Together.” With the help of a VIP Media event this promotion was launched within the state of the art “Live & Up Close” Theater.
The brand “’Play. Win. Together.’” means much more than a standard casino message.  This message stands for the relationships we have with our consumers, our community, as well as San Diego as a whole, stated the interim general manager.  John Dinius is stating that they are going the extra mile to walk the walk, from the recently re-launched Club Sycuan program that is the unquestionably the best in the market, to the large non-smoking area.
The campaign itself is said to be a slice of life within the San Diego area, it is featuring the close connection between the Sycuan Casino and its community, as well as the nonstop gaming action that this property has to offer.  The casino has assembled a top-notch production team featuring Director Jeff Apps, known for a number of national campaigns as well as music videos, along with the Oscar-winning cinematographer Russell Carpenter (1998, Best Cinematography, “Titanic”).
“Sycuan Casino is such an honest brand, so genuineness and practicality were important to us. From community labors, to gaming, to partnerships, this campaign is a true cross section of a day in the life of Sycuan and its employees,” stated Dan Morales, the marketing director. “All the way through the campaign, the people that are shown are real Sycuan Casino employees. They are the true veterans. They are the real volunteers. They are the astonishing people that we interact with on our casino floor. It is so genuine as well as authentic that we are so proud of that fact.”