Online Casinos Twittering All Wrong?

There has been some discussion recently regarding whether or not online casinos are leaving money on the table by not effectively taking advantage of social networking websites, especially Facebook and Twitter. Although online casinos and their affiliates are utilizing these to advertising, those efforts are not converting. Specialists don’t see anything wrong with the advertising medium, just the approach that casinos are taking since it obviously isn’t working. 

Instead of soliciting business, online gambling websites should instead use social networking sites to well, be more social. More sharing and less selling is what’s needed. Providing potential customers with some insight into the industry is believed to be a much better approach. After relationships and trust have been established, then there will be a natural progression from “friend” to customer. Attempting to force-feed business relationships in a social, friendly setting has proven to be ineffective and calls for some revamping.
Source: Onlinecasino.org

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